PDF [DOWNLOAD] Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions by Todd Rose
**National Bestseller** **The Wall Street Journal Bestseller** **Named Amazon's 2022 Best Book of the Year in Business, Leadership, and Science** Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose demonstrates how so much of our thinking about each other is informed by false assumptions that drive conformity and self-censorship, which makes us dangerously mistrustful as a society and needlessly unhappy as individuals. The desire to fit in is one of the most powerful, least understood forces in society. Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe.?A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for transplants; from racial segregation to the
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